Europe’s largest plant-based meat factory is set to open in the UK to meet ‘fast-growing’ demand.
Manufacturers Plant & Bean have announced the launch of its 65-acre production site, located in Lincolnshire, England.
It says the move is part of the world’s ‘first global plant-based manufacturing platform’ and has plans already to replicate the site with facilities in the US and Asia over the next two years.
Plant & Bean will create plant-based burgers and sausages, mainly using non-genetically modified soy. However, it says it will ‘explore’ other plant proteins such as fava beans and peas.
“Today’s announcement underscores our commitment to repair what is a broken food system,” CEO Edwin Bark said in a statement.
“Right now, sixty-five percent of consumers do not eat plant-based meats due to price and quality… We believe we are best placed to make the meaningful change required to tackle these issues.
“With our progressive global manufacturing strategy, brands will finally have the means to scale high-volume product ranges to lower the price-point for consumers…
“We are making huge strides in improving the taste, texture and appearance of plant-based meat – bringing together the brightest minds in the food industry to reinvent the way we make plant-based meat at the ingredient and process level.”
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Stan - South Park
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well that title is ripe for a misunderstanding, I mean, normally they're made of steel and concrete so people aren't going to thing its a treehouse style butchers, but something else entirely!
There's nothing more punny than the British press.
email, ergo spam