In 1992 downtown Las Vegas had become a distant second to the Las Vegas Strip. Where at one time, downtown Las Vegas was the center of the action, the increasing magnitude of the Las Vegas Strip, with the expansion of Caesar’s Palace, the Mirage having opened, and with more and more mega resorts on the way, 80% of the Las Vegas market was now on the Strip, leaving only 20% for the downtown casinos and hotels. The loss of business was turning the downtown area into a “ghost town” and something needed to be done quickly. The city needed an attraction – something of enough size and power to bring the people back to the downtown area.
My concept was to do something so large and so epic, it would fire the imaginations of people around the world. After looking at how difficult it would be to bring people to the downtown core (from the Strip), I knew we had to have something really exciting, dynamic, and without equal. We kicked around a few ideas, and then I came up with something really unique. I went to Chuck Canciller, my lead designer then – and a genius as well – and said, “What if we built the STARSHIP ENTERPRISE – FULL SCALE – on the land at the end of the street. Imagine that…” Chuck looked at me as if I had lost my mind, but by that time he also knew I was serious about big ideas like this. He immediately started working on some ideas.
How awesome would this have been?