I really want to go whole hog with ebooks. I loved my Kindle and now I love my Nexus. I never thought I'd like ebooks until I tried them and now I'm sold. The thing that's stopping me, pricing.
Simply put an ebook is nothing but a file on a server somewhere. They don't have to send it to a printing press, make physical copies of the book, ship them somewhere, and hope someone sees it and buys it. It's just a file. So stop trying to charge me full book price for a fucking computer file. I'm not stupid. When a hardcopy of a book is $7.99 with free shipping and the Kindle edition is $7.59
I'm not buying that the physical copy of that book only costs 40 cents to distribute. I know you're making almost pure profit off that $7.59 compared to the margin on the physical book. I'm not opposed to the publisher and author and the distributor getting their cuts. However I'm not going to value a computer file the same way I would a physical book so don't charge me equally for them.
I didn't even blink when I saw that the TNG Techmanual Kindle edition was selling for 2/3rds of the a hardcopy. Seems perfectly reasonable to me. That's about my own personal price point. Digital copy for 2/3rds hard copy. I'll pay that without pause. Want to charge me full price for the digital copy? Go fuck yourself.